Idaho State Director Lisa Ikeda Bain set a goal to raise $10,000 for PAN in 2014. Here are some of the tips she has for other advocates who decide to fundraise for PAN.
- Start early.
- Use a flyer for offline donations that are in the form of a check or cash. Some people are still hesitant to give their credit card information on a website. (PAN can provide a template for a flyer.)
- Ask everyone. Not just friends and family. I’ve dropped off and asked for support from my car insurance guy, hair stylist, eye doctor, chiropractor, massage therapist, dry cleaner, etc.
- Don’t just ask once. I emailed when the website first went live, and am preparing to send a second email this week.
- Send handwritten thank you notes to everyone who donates.
- Use social media. I post the link once a week, and thank everyone who donates publicly (unless they’ve asked to remain anonymous). This week’s post will be my little nieces who have a jar of change, since I want to emphasize that “pennies for Parkinson’s” are just as important as the $1000 check. Every dollar counts!
- I keep a running total on my own, so that I can update everyone who has already donated with where we are in relation to our goal. People who donate become vested in our success!
- Always give people another option if they feel they can’t financially contribute. I ask everyone to sign up to become an e-advocate. We’re also doing a fundraising garage sale in June, so I ask people who are doing spring cleaning if they have things they want to donate, we’ll pick them up.
- In addition to my personal story, I explain why I choose to fundraise for PAN, even though I also support other Parkinson’s organizations.
- Don’t get discouraged.
For more information about fundraising for PAN and to receive tools to help you get started, contact Christopher Vance, director of development, at 202-638-4101 x108 or at firstname.lastname@example.org.